![]() ![]() To enhance your learning experience and provide affordable access to the right course material, this course is part of an inclusive access model called First Day Access. When students register for the course, they will automatically be charged a fee for the course materials. This course is part of the First Day Access (FDA) program at ACC. You cannot purchase the ConnectPlus access code without purchasing the e-text. In addition, we will be using ConnectPlus software since the majority of the assignments will use this software. Marketing, by Kerin, and Hartley, 15th edition McGraw Hill Publishers. We will cover the entire book in one semester. Students interested in transferring courses to another college should speak with their Area of Study (AoS) advisor, Department Chair, and/or Program Director.Ī. Transferability of workforce courses varies. Introduction to basic marketing functions identification of consumer and organizational needs explanation of economic, psychological, sociological, and global issues and description and analysis of the importance of marketing research. ![]() MRKG 1311 Principles of Marketing (3-3-0). Students may request an appointment during my Virtual Office hours by sending me a request via email. I will be available to students via email and via the Virtual Office Hours listed above. 1428.05Į-Mail Office Hours: Mon & Wed 9:30a to 11a & 12p to 1p Tue & Th 9:30a to 10:30aĭue to COVID-19, I will not have on campus office hours this semester. 16 Week Spring Semester Section 38372 009 ![]()
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